Course curriculum

  • 1

    Welcome

    • Welcome to Your Course

    • Terms & Conditions

    • VIDEO | Welcome from Matthew
  • 2

    Lesson 1 | Brand Identity

    • VIDEO | Brand Identity

    • DOWNLOAD | Logo & business name strategy

    • Creating your Brand Ethics
  • 3

    Lesson 2 | Building a client base

    • VIDEO | Building a client base

    • DOWNLOAD | Emotional Connection

    • DOWNLOAD | Language for successful communication
  • 4

    Lesson 3 | Product Development

    • VIDEO | Product Development

    • DOWNLOAD | 8 Steps to Developing your product for success
  • 5

    Lesson 4 | Brand Experience

    • VIDEO | Brand Experience

    • DOWNLOAD | Creating a consistent Brand Experience

    • DOWNLOAD | Colour Theory to evoke emotion with Clients
  • 6

    Lesson 5 | Brand Loyalty

    • VIDEO | Brand Loyalty

    • DOWNLOAD | Managing client expectations
  • 7

    Lesson 6 | Marketing Strategy

    • VIDEO | Marketing Strategy

    • DOWNLOAD | Marketing plan to strategically engage new clients
  • 8

    Lesson 7 | Collaborating with Businesses & Advertising platforms

    • VIDEO | Collaborating + Advertising

    • DOWNLOAD | Pre-collaboration checklist

    • 10 Tips on how to successfully collaborate
  • 9

    BONUS | Work & Life Balance

    • VIDEO | Work & Life Balance

    • DOWNLOAD | Strategic checklist to maximise your daily productivity
  • 10

    BONUS | Floristry Tutorials

    • VIDEO | Tutorial 1 Beginner's Table Arrangement

    • VIDEO | Tutorial 2 Beginner's Hand-tied Bouquet
  • 11

    CONGRATULATIONS!

    • Congratulations!